NETWORK – EXPERIENCE – LEARN
Programme

Tuesday 2 June – Stockholm Summit Business Networking Fair

18.30 – 20.00
A new networking opportunity for delegates to meet, relax and talk to sponsors about new services with complimentary drinks and canapés

Day 1 – Wednesday 3 June

08.00 – 08.45
Registration and refreshments

08.45

Welcome and Introduction

Barry Leggetter, CEO, AMEC and Summit Director
Jeremy Thompson, CEO, Gorkana Group, AMEC Chairman,
Robert Söderling, CEO, Retriever

09.00

Cracking the code: global to local …

Rachana Panda, Director of Corporate Communications, South Asia, GE.

09.20

Questions

09.25

Trust me. Evaluation pays.

Nick Hindle, Senior Vice President, UK Corporate Affairs & North West Division Strategy & Alignment, McDonald’s.

09.45

Questions

09.50

Measurement. It’s what’s for dinner.
What beef and the Barcelona Principles have in common

Meredith Stevens, Director, Digital Strategy, National Cattlemen’s Beef Association.

10.10

Questions

10.15

How measurement is helping to drive real change for children.

Paloma Escudero, Director of Communications, UNICEF.

10.35

Questions

10:40
Networking refreshment break

11.10

Making Measurement Mainstream

Alex Aiken, Executive Director of Government Communications, HM Government UK.  

11.35

Questions

11.40

Making the final strategic push to anchor measurement

Stuart Smith, Global CEO, Ogilvy PR

12.05

Questions

12.10

Measuring for impact: the journey to insight-driven communications

Miguel Veiga-Pestana, Chief Communications Officer, The Bill & Melinda Gates Foundation.

12.30

Questions

12:35 - 14:00
Lunch and networking

13.00 – 13.45

Special Summit Session – Meeting of the UK Government’s Evaluation Council

Chair: Alex Aiken, Executive Director of Government Communications, HM Government UK.

Open to the first 50 delegates who book
Delegates are being given a rare opportunity to sit in and observe how the UK Government takes measurement seriously at a meeting of its Evaluation Council. The Council acts as a sounding board for new evaluation thinking.

How to book a place:
If you have already registered, go into your Summit delegate registration record (found on your registration confirmation email) and book a place.
If you have not yet registered as a delegate then tick the box to book a place as an Additional Agenda item as part of your registration.

14.00

Beyond measurement: using bespoke analytics to build trust and enhance efficiency

Frida Roberts, Head of Communications Unit, The Swedish Institute.
Markus Larsson, Head of Analysis, United Minds.
Adam Mack, Chief Strategy Officer, EMEA, Weber Shandwick.

14:25

Questions

14.30

Corporate sustainability – How measurement helps to manage public expectations.

Daniel Dellham, Head of Sustainability Consulting, KPMG Sverige.

14.50

Questions

14.55

Going local in a global context – using measurement to create business value

Edvard Lind, Head of Media Relations, Skanska AB Group Communications.

15.15

Questions

15:20
Networking refreshment break

15.45

How Nissan is taking the wheel with research to Win The Game.

Setting the global approach

Jeff Kuhlman, Vice President, Global Communications, Nissan Motor Co. Ltd, Japan.

How it is working at the country level – a case study in progress from Iberia.

Francesc Corbero Vinyals, Communications Director, Nissan, Iberia.
Sergi Guillot, CEO, Acceso.

16.15

Questions

16.25

The tyranny of distance? Adventures in eBay measurement

Ben Matthews, Head of Strategic Communications, eBay.

16.45

Questions

16.50

An ‘architecture of listening’: a new way to look at and implement measurement

Jim Macnamara, Professor of Public Communication, University of Technology Sydney.

17.20

Questions

17.25

Summit Director’s closing remarks

17.30
Day 1 ends

18.30 – 20.00

Welcome Drinks Reception

Sponsored by Licence League, Inc.
Venue: Mr French