Jesper Andersen

Richard Bagnall

Sara Blazquez

Paul Braun

Patrick Bunk

Shonali Burke

John Croll

Nikki Daniel

Carlos Diaz

Christophe Dickès

Christophe Folschette

Chris Foster

John Friesland

Maria Laura Garcia

Peter Granat

Stephen Hardwick

Libby Howard

Allyson Hugley

Ivan Insulander

Dounia Kchiere

Jason Kemp

Evgeniy Larionov

Barry Leggetter

Ben Levine

Alison Levy

Jim Macnamara

Omar Mahmoud

Petra Mašínová

Marion McDonald

Jason McGrath

Steven Mehringer

Takeshi Muro

Mazen Nahawi

Jerry Nichols

Elias Nilsson

Tim O’Brien

Giles Palmer

Walter Patanella

Giles Peddy

Pete Pedersen

Pat Pellegrini

Elayne Philips

Aaron Radelet

Anil Ranchod

Dominic Redfearn

Kevin Read

David Rockland

Arturo Romboli

Khali Sakkas

Jeroen Scholten

Diane Scott

Chris Shaw

Phil Sherrell

Eileen Sheil

Aseem Sood

Mark Stephenson

Jeremy Thompson

Francois van Dyk

Thomas Vejlemand

Gilles Vercken

Andy West

Linda Xu

Jesper Andersen

Managing director and strategy advisor, Quantum Public Relations

Starting out as public relations consultant at Denmark’s largest PR firm, Jesper Andersen since moved on to hold positions as Head of Press Relations at the national tourism agency VisitDenmark and NCC Construction, one of Scandinavia’s largest contracting companies.

Throughout his career, Jesper has always held a keen interest in communication measurement, analysis and evaluation, which led him in 2013 to start his own consultancy: Quantum Public Relations, which became Denmark’s first AMEC member in 2014.

As strategy advisor, Jesper help companies and organisations by creating insights that help them improve their communication, enabling them to fulfil their purpose and achieve business goals. In doing so, he often builds on top of data already generated by monitoring and measurement companies by demonstrating to clients how to set up both output and outcome goals that related to the core business of the client.

He is a former associate professor in communication at Danish Institute for Study Abroad in Copenhagen and often enjoys speaking at events and conferences related to communication and measurement.

Jesper holds a masters degree in English Literature and Rhetoric from the University of Copenhagen. He is a published author of several articles and book chapters on strategic communication, crisis management, public relations and communication measurement and evaluation.

Richard Bagnall

CEO PRIME Research UK and SVP PRIME Research Europe

Richard has over 20 years’ experience measuring communications. He co-founded Metrica in the 1990s and as co-owner and Managing Director drove the company from start up to becoming one of the world’s most formidable leaders in the global measurement and insights sector.

In 2009 he led Metrica’s sale to Exponent Private Equity, owners of Durrants, which went on to also purchase media database business Gorkana and form the Gorkana Group where he remained for 4 years operating as MD of global insights while the businesses were integrated. He left to join international communications measurement consultancy specialists PRIME Research in 2014.

Richard is in his third stint as a board director of AMEC (the International Association for the Measurement and Evaluation of Communications) which he helped to found while at Metrica in the 1990s. Richard is leading an AMEC international Working Group to develop new interactive integrated metrics.

He is a member of the CIPR’s (Chartered Institute of Public Relations) Social Media Panel with whom he authored the social media measurement chapters in both Wiley published best-selling books ‘Share This’ and ‘Share This Too’.

He is a member of the UK Government Communications Service’s Cabinet Office Evaluation Council which meets every 6 weeks to guide Government departments and Arm’s Length Bodies on how best to measure their communications

Sara Blázquez

Managing Director, Burson-Marsteller Spain

With 26 years of experience in communication consultancy, she is General Manager in Burson-Marsteller Spain, international firm for Public Relations and Communications. She is currently responsible for the Specialized Communication Business and for the Innovation Corporate Area.

As expert in Crisis Communication, she leads the practice of Crisis Communication of the company in Spain. Sara is also responsible for Strategic Evaluation for BM clients and promotes the discipline among the BM offices of the European network. She is member of the European chapter of the AMEC and was member of the Jury for the AMEC Awards 2015. In this field, she has designed a methodology for qualitative measurement called IEC (Communication Efficacy Indicator), registered by Burson-Marsteller and applied to its clients.

Some remarkable projects of her professional career are the International Exhibition Expo’92, the XIV AIDS Worldwide Congress in Barcelona, 2002, The Aichi International Exhibition (Japan, 2005), the IV e-Health European Conference (Málaga, 2006), the management of international crisis, the creation of the Institute for Studies of Egg, with 20 years of history, the international roadshow of the Business Council for Competitiveness (CEC), the V Burson-Marsteller’s Crisis Club in Barcelona or the global measurement platform for Telefónica.

She is member of the Amcham Woman in Leadership Committee (US Chamber of Commerce) and the leader of the Brand chapter of Cre100do, a national program for the growth of middle market companies. In the education area, she is teacher of Crisis Management in the Communication Master for Public Administration (INAP) and teacher of Measurement and Evaluation techniques in the professional master of the EIC (International School of Communication). She is honorary professor in the Complutense University and take part of educational programs of the IE Business School.

Paul Braun

Owner & President, Braun Research

Braun Research, Inc. (BRI) is a privately owned Marketing and Public Opinion Research firm headquartered in Princeton, NJ. With the vision of Paul Braun, Owner and President, Braun Research opened its doors in 1995, and has been a rapidly growing company offering a wide range of alternatives individually tailored to meet the needs of its ever-expanding clientele. Braun Research and its experienced, dedicated staff ensure timely, accurate, and professional CATI and internet fielding services as well as data/post-processing capabilities.

Braun Research caters to an array of clientele, including academic organizations, government agencies, religious organizations, foundations and as well as advertising agencies. These clients have looked to Braun for precise telephone and internet data collection that often extends internationally.

Now with over 33 years of industry-leading experience in research and data collection, Paul Braun continues to lead Braun Research in its commitment to delivering fast, accurate and high quality results.

Patrick Bunk

Founder & CEO, Ubermetrics Technologies

Patrick founded Ubermetrics Technologies in 2011 after working as a researcher for 3 years on news shocks and their effects on financial and goods markets. He and his cofounders built Ubermetrics to make sure that every company is armed with the best information possible to support and guide their business decisions. His leads Ubermetrics as the CEO and is responsible for the product and strategy.

The company is based in Berlin and San Francisco, has more than 30 employees and over 200 customers, among them well known brands like BMW, Activision Blizzard, DHL and Vodafone.

Shonali Burke

President and CEO, Shonali Burke Consulting

Shonali Burke is president and CEO of her eponymous Social PR consulting firm which helps businesses small and large take their communications from corporate codswallop to community cool™. She is also the founder of The Social PR Virtuoso™, an online training hub for ambitious Social PR professionals.

A veteran of small and large PR agencies, Shonali was an early adopter of social media in the PR space. Career highlights include leading the ASPCA’s communications during the 2007 pet food recall and Michael Vick case, and where she put in place its award-winning measurement program; and the now-textbook digital strategy for USA for UNHCR’s Blue Key campaign.

Shonali teaches at both The Johns Hopkins and Rutgers universities, and founded and still hosts the monthly #measurePR Twitter chat. In 2015, AWC-DC honored Shonali with its prestigious Matrix Award for excellence in communication and service to the industry.

John Croll

Chief Executive Officer, iSentia

John Croll has been active in the media industry since 1982 and was appointed Chief Executive Officer and Managing Director of iSentia (formerly Media Monitors) in 1999. Since then, John has led the company from a single market traditional monitoring firm to one of the Asia Pacific region’s leading business intelligence companies, offering a wide range of new media and database products as well as insight and social management services, with iSentia listing on the ASX in June 2014.

Prior to his appointment, John held sales and operational roles with Croll Communications and Media Monitors. John is a Director of the International Association for the Measurement and Evaluation of Communications (AMEC) and a former Executive Vice President of the International Federation of Press Clipping Bureaus (FIBEP). John is also a member of the Public Relations Institute of Australia and the Institute of Company Directors. In addition to his Industry appointments, he is Vice President of the Australian Paralympic Committee.

Nikki Daniel

Director, Global Content Planning, LexisNexis BIS

Nikki is Director, Global Content Planning at LexisNexis BIS – an organisation providing risk, research and reputation solutions that help power business decisions. Nikki played a key role during 2015 as part of the joint AMEC/FIBEP EU lobbying team and was recently appointed Co-Chair of the Joint Content & Copyright Committee.

Nikki also chairs The UK Media Monitoring Association Ltd – an industry body and AMEC/FIBEP chapter representing the major media monitoring companies in the UK. Having previously worked for NLA Media Access and Moreover Technologies – she has a wealth of knowledge in the fields of content procurement and licensing.

Carlos A Diaz

General Manager, GlobalNews Group

Carlos A. Diaz  is the General Manager of GlobalNews Group, in Latin America. Carlos was formerly VP of Operations and before that he was in charge of the New Technologies division of GlobalNews where he spearheaded joint research endeavors with different and multidisciplinary Latin American research groups, in fields such as Voice to Text (LIS – CONICET, Argentina), Natural language processing (TECNOLECTO – UBA, Argentina) and Audio and Image fingerprinting (BITCO, Colombia) as well as the expansion of GlobalNews into the whole of South America and respective acquisitions. Carlos is a proud uncle and an avid Rugby player.

Christophe Dickès

Global Copyright Director, Kantar Media

Christophe Dickès has been Global Copyright Director at Kantar Media since 2013. Christophe works directly with the publishers and the Reproduction Right Organisations in Europe. He is co-chair of the AMEC & FIBEP joint Copyright Committee and one the FIBEP Vice Presidents.

From 2006 to 2012, he was the Production director at Press Index. Today, he also collaborates with the Global Direction and the Marketing team in developing a vision of the monitoring and analysis business, locally and globally.

Christophe holds a doctorate in Contemporary history and a master degree in Politic Sciences & Media.

Christophe Folschette

C0-Founder and Global Sales Director, Talkwalker

Christophe is co-founder and global sales director at Talkwalker. He left business consulting at Accenture to follow his entrepreneurial spirit and firm belief in the value of social media intelligence for businesses.

From years of meeting with clients and developing Talkwalker, Christophe has become a cross-functional specialist in understanding the data and analytics requirements for clients’ business needs. Christophe holds an MSc degree in computer science and economics from the Munich University of Technology. During this time he created two tech start-ups and won an innovation and entrepreneurship competition.

Chris Foster

Worldwide Executive Vice President, Burson-Marsteller

Chris Foster is the Worldwide Executive Vice President of Burson-Marsteller. As a member of the Executive Leadership Team, he works closely with the Chairman and CEO and regional leaders on emerging strategic growth initiatives, executive level client counsel and business development. His expertise includes public health, life sciences, financial services, energy and travel/tourism. He has worked across global public relations agencies, management consulting firms, trade associations and national political campaigns.

Foster has led national and global public awareness and communications campaigns for organizations such as the U.S Department of Defense, Centers for Medicare and Medicaid Services, Social Security Administration, Pfizer, AstraZeneca, Amgen, and Intel. He specializes in working with the federal government and private companies on understanding reputation risk and leveraging communications analytics to drive enterprise wide strategy. Prior to joining Burson-Marsteller, he was Senior Vice President & Partner at Booz Allen Hamilton working in both the firm’s government and commercial market sectors.

Foster is on the Board of Directors of variety of organizations, including The International Association for Measurement of Communications (Vice Chair); Inroads, Inc.; and Burgundy Farms Country Day School. He is also a current member of the Executive Leadership Council. Named to the 2008 PRWeek “40 Under 40” list, Foster has been a guest lecturer at Columbia University School of Continuing Studies – Communications Department; University of Maryland, School of Journalism; and Western Kentucky University.

Foster wrote the “Reputation Analytics & Corporate Strategy” chapter published within the NYSE Corporate Governance Guide in November 2014, and is working on a publication centered on “Reputation Strategy,” scheduled for release in 2016.

He earned an M.S. in Applied Behavioral Counseling from The Johns Hopkins University, and a B.A. in Philosophy from The University of Virginia.

John Friesland

International Content & Relations Manager, Retriever Group

John Friesland is an experienced communications specialist, active in the media intelligence industry since 1999. He is responsible for establishing and maintaining worldwide relations with publishers, MMOs and DLOs, in order to enable and develop Retriever’s international services.

Retriever is the Scandinavian market leader of analysis, monitor and news archive, owned by the news agencies TT and NTB.

Maria Laura Garcia

CEO, Global NewsGroup

Laura is the president and founder of GlobalNews® Group, Latin America’s main media monitoring company, created to meet the actual market demands for reliable and instant information from international media for multi market activity.

Before founding GlobalNews® Group, María Laura García was Press Advisor to the Secretariat of International Economic Relations of Argentina’s Foreign Affairs Ministry, Press Advisor to UN programs, such as UNIDO and UNDP, she also worked as Press Coordinator of international negotiations and integration processes such as Mercosur, FTTA and WTO. She held positions as media analyst and foreign press coordinator for private companies and international corporations, was professor of “Monitoring, Selection and Analysis of International News” at the School of Communications of El Salvador University, in Argentina and worked as a journalist for “El Mundo” radio station, “Claudia” and “Siete Días” magazines and “La Nación” newspaper, in Argentina, among other media sources.

Laura has lectured at various conferences and seminars on Latin America Internet & Technology (Miami and New York USA), The Communication in Regional Integration Processes (Cefir, México and Uruguay) and Globalized Communications (Argentina, Brazil, Peru and Uruguay) and also contributed in the writing of two books: “Perspectivas para la Información Pública” (CEFIR) and “Comunicación para la Integración del MERCOSUR” (CIESPAL).

Peter Granat

Chief Executive Officer, Cision

Peter Granat oversees Cision’s executive management team across operations globally.

For over 20 years, Granat has been instrumental in the development of innovative products and services to enable effective communication between the PR, marketing and media communities. He has worked closely with clients to deliver solutions that address a wide range of agency and corporate communications needs. Prior to his current role as Cision’s CEO, Granat served as CEO of Vocus and was Group CEO of Cision AB. Before that, he was senior vice president of sales and business development at MediaMap.

Stephen Hardwick

Director of Corporate Communications, HMRC

Stephen is the Director of Corporate Communications for Her Majesty’s Revenue and Customs, the UK’s tax authority. HMRC employs 60,000 people in 170 offices in collecting more than £500 billion in tax revenues, paying tax credits and child benefit to 11 million families and supporting UK trade through customs.

Stephen is responsible for media and social media, stakeholder relations, marketing, brand and design, and internal communications, with around 200 professional communicators in his team. Stephen is also a permanent invitee to HMRC’s Executive Committee.

He is a former journalist, industrial relations writer, political adviser, public affairs director and policy and communications consultant.

As a consultant, he provided strategic policy and communications advice to a range of UK and international clients, including multinational corporates, unions, Non-Governmental Organisations and governments.

Prior to this he spent nine years with airports group BAA, mainly as Group Public Affairs Director, responsible for UK and EU governmental and wider stakeholder relations, but also as corporate and environmental affairs director and Board member at Budapest Airport in Hungary.

In the 1990s, he spent two years in South Africa as parliamentary adviser to Nelson Mandela’s government, and three and a half years as a policy adviser and speechwriter for the Deputy Leader of the Labour Party in the House of Commons.

Libby Howard

Managing Director, Intelligent Conversation

Libby is a seasoned communications professional with more than 20 years’ experience spanning agency and in-house PR work, including six years leading press and public affairs for the BBC in the North of England.

She founded Intelligent Conversation (formerly Judge & Howard) in 2009 and has grown the agency to a £1m plus turnover business with blue chip clients and a national and international reputation. She is committed to measurement and to taking the ‘fluff’ out of PR. Intelligent Conversation became a member of AMEC in 2015.

Allyson Hugley

President, Measurement & Analytics, Weber Shandwick

Allyson Hugley is the President of Weber Shandwick’s Measurement and Analytics Practice. Her responsibilities include leading measurement and analytics work across the global network, spearheading agency thought-leadership in this area and providing analytics and insights counsel to the agency’s top global accounts.

Since joining Weber Shandwick in 2011, Allyson has led analytics and program evaluation projects for clients across a variety of sectors. She has also developed award-winning communications research and evaluation programs and is a frequent speaker at PR industry conferences.

Allyson is the former co-Chair for the North American chapter of AMEC and a member of the IPR Measurement Commission. In 2015, she was also recognized by PR News as one of the Top Women in PR and inducted into their PR Measurement Hall of Fame.

Allyson received her undergraduate degree in Psychology and Hispanic Studies from Connecticut College and her M.B.A. from CUNY Baruch Zicklin School of Business.

Ivar Insulander

Senior Consultant and Key Account Manager, Prime

Ivar is working with global brands such as SCA Tork as well as local and regional brands such as Hemnet and Scandic Hotels. Prior to his time at Prime, Ivar has experience from the start-up scene – running his own communications agency – and have worked at marketing departments on the client side.

Ivar has a degree in business administration with a major in marketing, from the Gothenburg School of Business, Economics and Law and Singapore Management University, in Singapore.

Dounia Kchiere

Project Manager at UNICEF

Dounia Kchiere is a project manager at UNICEF where she leads the implementation of a global monitoring and evaluation framework for UNICEF’s Communications. Dounia is part of the team that developed an award-winning framework for UNICEF offices around the world. During her time at UNICEF, she has managed and created successful partnerships with media and digital agencies.

Previously, Dounia managed projects for MAERSK Line, the world leading company in logistics and international business, where she was trained as Six Sigma-Lean Green Belt in quality management. She attended New York University as a Fulbright Scholar where she obtained a M.S in Integrated Marketing, building on her Bachelor’s in Computer Science. Dounia envisions her career trajectory as linking new technologies, evidence-based thinking and integrative solutions to translate UNICEF’s goals into tangible and measurable results.

Jason Kemp

Senior Vice President, Ipsos Global Reputation Center

Jason Kemp is a Senior Vice President within the Ipsos Global Reputation Center and is responsible for the firm’s Corporate Reputation Practice in the United States.

Prior to joining Ipsos, Jason was a senior executive at the global strategy and management consulting firm, Booz Allen Hamilton. His responsibilities at Booz Allen included leading the firm’s commercial market Enterprise Intelligence and Insights (EI2) practice. Here he focused specifically on developing corporate reputation strategies, designing comprehensive geopolitical risk assessments, improving business intelligence platforms, and developing global commercial strategy and organizational change management solutions for clients in the healthcare, financial services, energy, consumer packaged goods and retail industries.

Evgeniy Larionov

CEO, Ex Libris and Chairman, AMEC Professional Development and Education Committee

With over 13 years of expertise in media measurement, Evgeniy Larionov has been at the forefront of the emerging field of media measurement and the evaluation of communications in Russia. After joining Ex Libris as its Chief Commercial Officer in 2005, Mr. Larionov became head of the agency in 2007. He was the first to lead a Russian-based media measurement company to the international market as a full member of AMEC.

Currently, Mr. Larionov is an AMEC board member. Mr. Larionov graduated from the applied mathematics department of Peoples’ Friendship University of Russia with a master’s degree as a certified consultant translator, majoring in English. His career started in 1998 when IBS hired him as media editing specialist. Later he headed the company’s sales department.

After leaving IBS in 2005, he embarked on a mission to promote Russia’s media analysis and PR evaluation industry, which was then immature, as an executive at Ex Libris. Spearheaded by Evgeniy Larionov, the agency has established a firm foothold as a leading market player, having gained the reputation of a reliable and highly qualified partner with expertise in the evaluation and creation of information strategies. Ex Libris has also built up solid contacts with Russia’s leading PR companies and with media market players across the globe. Mr. Larionov is the author of the Media Ex Libris Evaluation System™. He graduated from the SKOLKOVO Moscow School of Management with an Executive MBA degree.

Barry Leggetter


Barry Leggetter has earned a reputation for using his career experience in public relations consultancy to help “make measurement matter.” He is CEO of the international Association for Measurement and Evaluation of Communication (AMEC).

He has been responsible for driving initiatives which have turned AMEC into an international body, enjoying rapid growth with members in over 40 countries. These include the establishment of the AMEC International Summit as the biggest event of its kind in the world and the new Measurement Month initiative which was an outstanding success in its first year (2014).

He previously spent 25 years in PR consultancy and was UK Managing Director for three major public relations networks, Porter Novelli, Fleishman-Hillard and GOLIN, climaxing his PR career in the role of International Chairman of Bite Communications. Leggetter is a former Chairman of the UK Public Relations Consultants Association and is a Fellow of both the PRCA and the Chartered Institute of Public Relations (CIPR).

Ben Levine

Vice President, Ketchum Global Research & Analytics

Ben first joined Ketchum’s Global Research & Analytics team in 2005, counselling and leading on research, measurement and evaluation projects with a focus on PR and communications. Ben has worked with a variety of clients from banking, consumer electronics, lifestyle, corporate, and bio-technology including Philips, Bank of America, Geek Squad, MasterCard, Pandora Jewelry, P&G, Pfizer and DSM.

Ben’s research experience covers both qualitative and quantitative methods and approaches, including surveys used to drive and analyze messaging, online focus groups used to shape brand positioning, media analyses used to gauge corporate reputation, and brand tracking surveys used to measure and understand the impact of communications on target audiences.

Ben has a Bachelor’s in Business Administration from the University of New Hampshire, and studied journalism at Boston University. Ben is a European chapter member of the International Association for the Measurement and Evaluation of Communications (AMEC), and regularly speaks on events focused on measurement and analytics.

He previously worked as a city reporter for the Stamford Times (Stamford, CT) where he wrote news and feature stories on Stamford government and community issues.

Alison Levy

SVP, Strategic Development, Launchmetrics

Alison Levy is the SVP, Strategic Development of Launchmetrics company, where she has worked since July 2014.  Alison spearheads partnerships with some of the biggest brands and agencies worldwide, helping them launch their products to market.

After attending The University of Central Florida and completing her B.A. in Communications, Alison continued her educational experience in Milan, Italy. Living in Italy, Alison had the opportunity to assist organizing events for the fashion industry’s top venues, while completing her Masters at the Scuola di Direzione Aziendale of Universita’ Bocconi.

Alison’s work allows her to travel the world and meet new people everyday. Previous to living in the UK, Alison’s career accomplishments include overseeing Marketing & Communication’s for IMG Fashion’s global portfolio of fashion events as well as opening the Fifth Avenue offices in New York City as PR Manager for NET-A-PORTER.

Throughout her career, Alison has been instrumental in the publicity and media operations for events including Mercedes-Benz Fashion Week in New York, Berlin, Australia, Istanbul as well as World MasterCard Fashion Week in Toronto, Lakme Fashion Week in Mumbai, among others. Alison has played a critical role in overseeing corporate communications activities for IMG Models, the world’s leading modeling agency and media management for Art + Commerce, the premiere photographer management agency. Prior to her experience at IMG, Alison was Public Relations Manager for NET-A-PORTER.COM, the world’s premier online luxury shopping destination where she oversaw PR for all of the America’s and Australia, working directly with over 300 brands to maximize their global exposure.

In her spare time, Alison enjoys volunteering, traveling and teaching part-time at Conde Nast College. She currently resides in London.

Jim Macnamara

PhD, Professor of Public Communication, University of Technology Sydney

Jim Macnamara PhD is Professor of Public Communication at the University of Technology Sydney, a role he took up in 2007 after a distinguished 30-year career in professional communication practice spanning journalism, public relations, marketing, and media and communication research. He has worked and researched in the field of evaluation of communication since completing his Masters degree by research in 1992 and working on the International Public Relations Association (IPRA) Gold Paper in 1994.

Today, Jim also holds a PhD in media research and is the author of 15 academic and professional books including Public Relations Theories, Practices, Critiques (Pearson Australia, 2012), The 21st Century Media (R)evolution: Emergent Communication Practices (Peter Lang, New York, 2014); Journalism and PR: Unpacking ‘Spin’, Stereotypes, and Media Myths (Peter Lang, New York, 2014); and Organizational Listening: The Missing Essential in Public Communication (Peter Lang, New York, 2016).

Omar Mahmoud

Chief of Market Knowledge, Private Fundraising & Partnerships Division, UNICEF

Omar Mahmoud is a market researcher with over 30 years of experience in multinational corporations (Procter & Gamble, and Novartis Consumer Health) and international organizations (UNICEF and the ILO).

He held global, regional, and local positions in Western Europe, Middle East and Africa, and North America. He worked on several global brands and many new product launches: Pringles, Pampers, Pantene, Ariel, Always, Oil Of Olay, Gerber, Ovomaltine, Isostar, Otrivin, Voltaren, and UNICEF. His areas of expertise include Branding, Innovation, Insights, Advertising Research, and Concept Development.

Omar taught Market Research, Marketing, and Business Thinking at The International University in Geneva.

He is a regular speaker at universities, business schools, and international conferences.

Omar is a member of the Editorial Advisory Board of The International journal of Market Research, the Editorial Review Board of The Journal of Advertising Research, and is a member of the European Board of the Ehrenberg-Bass Institute for Marketing Science.

Petra Mašínová

Global Chief Executive Officer, NEWTON Media group

Petra is a highly experienced media and communications strategist with 18 years’ experience of working in multinational media environments in both Public and Private sector organisations.

Prior to joining Newton Media group, Petra was CEO of McCann PR Communication and Consulting Prague. Petra has held critical leadership and communication roles at various global corporations. A former diplomat, Petra has served in Dublin, Brussels and Kuala Lumpur and was Spokesperson for the Representation of the Czech Republic to the EU during the country’s accession to the EU. She was also Director of the EU Information Department for the Office of the Government of the Czech Republic.

As CEO of NEWTON Media her remit is to apply her experience of the international media environment to direct NEWTON Media’s resources, innovation and expertise, to establish a leading solution for media monitoring and insight.

Marion McDonald

Managing Director, Strategy & Effectiveness, Ogilvy Public Relations, Asia Pacific Region

Well known for her “show me the money!” approach, Marion draws on two decades of client-side

experience supporting marketing investments to CFOs, coupled with training as a Deloitte auditor. With a track record of profitably increasing sales and market share at Allergan, Procter & Gamble, Revlon and Reckitt Benckiser, her approach is founded on a strong desire to see marketing connect to the bottom line.

Joining Ogilvy PR in 2008, Marion led global PR strategy for Unilever’s Pond’s and Lux, partnered with Team WPP/Ford team on lifestyle PR and lead a cross-discipline Unilever global agency team. In addition to driving the quality of strategy & insight across Asia Pacific region, Marion has served on regional award juries for Spikes, SABRE, Campaign PR Week and AMEC globally. She leads effectiveness measurement and co-developed Ogilvy’s global PR activation tool for holistic brand PR.

Australian-born, she is now an ‘Asian stir-fry’ with 17 years of assignments across Japan, Hong Kong, Shanghai, Singapore, Myanmar and Bangkok, putting her Masters in International Marketing to good use. Marion is also a regular conference presenter and occasional musical theatre director and producer in Hong Kong.

Jason McGrath

Senior Vice President, Ipsos Public Affairs

Jason McGrath is a Senior Vice President at Ipsos Public Affairs and a membership of the Ipsos Global Reputation Centre leadership team.  Jason consults with corporate, trade association and NGO clients on their reputation measurement and evaluation programs, and how they can optimize their marketing and communications programming to have the greatest reputational impact.

Jason joined Ipsos from Edelman, where as a Senior Vice President he ran the primary research operations for the Washington, D.C. office and led the integration of research services with Edelman communications programs.  These research services included campaign testing, optimization, measurement and evaluation.

While at Edelman, Jason also served as global director of food and nutrition insights, overseeing research work conducted on behalf of clients such as Yum! Brands, Sara Lee, Jimmy Dean, Darden Restaurants, PepsiCo, Quaker Oats, Kraft Foods and Monsanto. Additionally, Jason led the development of IP studies exploring the food and agriculture space, having written white papers and presented for various conferences and organizations, such as the Global Food Safety Conference and IFC International Food Safety Forum.

Jason holds a bachelor’s degree in business administration and marketing from The College of New Jersey, is a Burke Institute-trained statistical analyst, a RIVA-trained moderator, and holds a certificate in market research from the University of Georgia.

Steven Mehringer

Head of Communications Services in the NATO Public Diplomacy Division

Communications Services manages NATO HQ’s entire digital content and audio-visual production chain to include, the NATO website, the NATO Radio & TV Studios, NATO’s Social Media and the NATO Multimedia Library.

Steven’s extensive experience with international media outreach, content creation and technology development has created a new way of working for NATO’s Public Diplomacy Division and proven to NATO the essential value in storytelling versus information distribution, conversations instead of broadcasting and utilizing the right technologies to move communications priorities from concept…to content…to digital…to global.

Before joining the International Staff in August 2010, he served 3.5 years in Iraq with the U.S. Department of State as the Director of Broadcast Operations at the U.S. Embassy – Baghdad. He led the development of the embassy’s critical broadcast facility and the Embassy Public Affairs Section’s capacity for using communication technologies. His work in Iraq brought the rare recognition of twice being selected for the Department of State – Meritorious Honor Award. Steven was also honored by General David Petraeus and Ambassador Ryan Crocker for his volunteer efforts to rebuild the Iraqi Boy Scouts and Girl Guides program.

Prior to his appointment in Iraq, Steven worked across the United States for 15 years as a broadcast news Journalist and Producer for NBC, ABC and FOX. His coverage of the U.S. Federal Government shutdown in 1995 won an Emmy Award for KTNV-TV in Las Vegas. He graduated with honors from East Carolina University in 1991, earning a Bachelor of Science degree in Communication.

Takeshi Muro

Senior Producer, Hakuhodo International

Muro earned his BS and MS degree at the University of Tokyo in the faculty of architecture. In 2003, he joined Hakuhodo, a Japanese advertising agency, #2 in Japan and #7 in the world in terms of revenue, to leverage his creativity in the marketing industry. He has served as a strategic planner, developing PR strategies for multinational companies in automotive, electric appliance, and healthcare industry. He got a PR Silver Lion at the Cannes International Festival of Creativity in 2011.

As an experienced PR practitioner, he has been invited as a lecturer at Japan Society for Corporate Communication Studies, the largest academic organization for corporate communication study in Japan. Based on his international PR experiences, he won a prize in the annual essay contest by Japan Advertising Agencies Association in 2008 and wrote an article on the Buletin of Nikkei Advertising Research Institute in 2009. In 2013, he held lectures on the global marketing trend to MBA/ EMBA candidates at Sasin Graduate Institute of Business Administration of Chulalongkorn University.

He earned an MBA degree at the University of Michigan, Ann Arbor, by the Hakuhodo’s company sponsorship, and is now in charge of the international PR business and the strategic alliance with Ketchum at Hakuhodo International.

Mazen Nahawi

CEO, Carma

Mazen Nahawi is the CEO of Carma, a global media intelligence leader which serves over 1,200 clients in 41 countries. The company also includes SocialEyez, a social data and engagement practice, Context, a content-development provider and Interactive, a software development company focused on eGovernment services.

Mazen started his career 15 years ago as a journalist at Dar Al Khaeej, the UAE’s main privately-owned publishing company. He then worked as a senior manager at a regional public relations firm before founding Media Watch in 2002. His deep belief in using actionable and measurable information as a catalyst for modernization and progress in emerging markets is the driving principle behind his work.

In 2007, Mazen launched the Middle East PR Measurement Summit. The event is a major gathering of global PR and measurement professionals. The summit plays an important role in encouraging regional PR towards adoption of measurement best practice and methodology.

A life-long resident of the UAE, Mazen lives in Dubai with his wife and six children and step children.

Jerry Nichols

Global Head of Marketing Performance Management, SAP

Jerry Nichols is currently the Global Head of Marketing Performance Management at SAP, where he leads the efforts to ensure that SAP Marketing achieves its strategic objectives. Prior to rejoining SAP in 2013, he built and led the analytics and measurement practices for JWT New York, SAP North America, and Cisco Systems, Inc.

Jerry is both a marketing and analytics enthusiast: writing blogs and speaking at the DMA and other professional venues. Jerry has also received industry awards, including the FY15 SiriusDecisions Measurement Program of the Year Award. Jerry serves on the board of trustees for Marketing EDGE and the DMA programming advisory and Marketer of the Year committees. He has a Master’s Degree in Mathematical Sciences/Statistics from Virginia Commonwealth University and lives in New York, NY.

Elias Nilsson

Senior Consultant, United Minds

Elias is a Senior Consultant at United Minds, a leading research and analysis consultancy in Sweden. Elias is an experienced consultant with a special interest in business driven brand development.

He also runs his own start up Standbytid, offering last minute deals to dentists online. At United Minds,

Elias has worked as an advisor and consultant for global brands e.g. IKEA, SONOS, SCA Tork as well as local brands such as Hemnet. His work has recently centered around branded experiments as a means for clients to both gather insights and achieve engagement in target groups and among the general public.  Elias has a degree from Stockholm School of Economics, specializing in accounting and finance, and marketing.

Tim O’Brien

General Manager, Global Communications, Microsoft Corp

Tim leads the Global Communications team at Microsoft, and is responsible for communications strategy and operations in over 90 countries around the world, including oversight of media relations, product launch PR, executive and internal communications, corporate citizenship, and PR campaigns.

Prior to this role, Tim led the Platform Strategy team in Developer & Platform Evangelism at Microsoft, where he was responsible for evangelism of Microsoft platform technologies, including Windows, Windows Phone, and Microsoft Azure, and worked with senior technical and business leaders within Microsoft on the development of strategies to drive developer adoption of device platforms and cloud services.

Before joining Microsoft in 2003, Tim worked as an engineer, a marketer and a consultant at both startups and Fortune 500 companies.  He has over 25 years of experience in the tech industry.

Tim has a BS in engineering from Purdue University and an MBA in marketing from Northwestern University’s Kellogg School.

Giles Palmer

Founder and CEO, Brandwatch

Giles is the founder and CEO of Brandwatch – the leading enterprise social intelligence company. With a history in finance, and formerly of BSkyB, Giles started Brandwatch and since its launch in August 2007, it has grown to become one of the world’s leading social media analytics and listening companies.

Currently, Brandwatch has over 1,000 customers including 30 of the Fortune 100 companies, and serves businesses across the globe, from FTSE100 companies to SMEs.

Giles regularly speaks at social media conferences and serves on the Industrial Advisory Board for Sussex University as well as the Social Media Committee for the Chartered Institute of Public Relations.

Walter Patanella

CEO, Kantar Media Reputation Intelligence

Walter Patanella has 20+ experience in the business information industry. He was appointed Chief Executive Officer of the media intelligence division at Kantar Media in 2012. Kantar Media is today the leading provider of media monitoring and evaluation services to public relations and media communication professionals.

Prior to his appointment, Walter was Chief Operating Officer of Press Index where he was actively involved in the acquisition of a number of European based monitoring companies.

A qualified financial analyst, Walter gained his early commercial and operating experience at Thomson Reuter where he held a number of senior international management positions.

Giles Peddy

Group Managing Director UK, LEWIS

Giles is responsible for the UK’s complete portfolio of services and capabilities including web and digital marketing agency Purestone, a LEWIS company. He works across B2B and B2C accounts providing strategic counsel, campaign planning and creative platforms that include brand, product, digital and influencer communications.

He joined LEWIS in 2013 and brings a wealth of experience to the agency having worked previously at some of the world’s most notable agencies. During his career he has worked for high-growth companies as well as blue-chip brands including Citrix, EMC, McAfee, Novell, OpenText, Oracle, Pret A Manger, SAS, Sage, Samsung, Schneider Electric, and Turkish Airlines.

Peter Pedersen

VP, Global Communications, Sonos

Pete Pedersen is Vice President, Global Communications for Sonos. In this role, he leads corporate, consumer and technology communications and is responsible for the fast-growing home entertainment brand’s reputation among influencers in Europe, Asia and The Americas.  Pedersen also serves on the Sonos Executive Leadership and Marketing Leadership teams.

Before joining Sonos, Pedersen was chief executive officer of Grayling, an international public relations firm.  During his tenure he focused on digital transformation with an emphasis on data-driven insights. Prior to Grayling, Pedersen served as chairman of Edelman’s global technology division, serving clients including Microsoft, HP, Adobe, Samsung, SAP, Symantec and other blue chip technology innovators. Pedersen also built and led the industry’s first Data Security & Privacy practice at the intersection of cloud, mobility and social media.

Pedersen graduated Magna Cum Laude from the University of Washington with a B.A. in Communications.  He lives in Seattle with his three children.

Pat Pellegrini

Ph. D., General Manager and Chief Research Officer, Simmons Research, a Symphony Technology Group company

Pat held the same role at Experian Consumer Insights North America which included the Simmons portfolio.   At Simmons, he is responsible for maintaining the highest data quality and research standards in the industry, and developing improved approaches to media and consumer insights measurement.  Pat leads the research operations, data collection and quality, statistical services & measurement science, custom research, product management, sales & client services teams for North America.

Prior to joining Experian, Pat was the EVP, Media & Entertainment and Digital Market Intelligence at GfK Custom Research NA; VP, Content & Product Management at The Weather Network; and VP International Research at comScore.

Pat holds a Ph.D. in Geography from the State University of New York at Buffalo, a M.Sc. in Geography from McMaster University, and an Honours B.A. in Geography from McMaster University.

Elayne Philips

Head of Profession, Communication Insight and Evaluation, Prime Minister’s Office and Cabinet Office Communications, UK Government

I work in the exciting world of insights and evaluation at the Prime Minister’s Office and Cabinet Office Communications.  I am also privileged to be an AMEC Board Director.

With experience in the private sector working for British Telecom, and having owned my own business, I moved into Government and became Head of Press Office at the Driver and Vehicle Licensing Agency (DVLA).  I made the move to Head of Internal Communications at the Rural Payments Agency (RPA) to expand my knowledge and experience followed by the Central Department for the Environment, Food and Rural Affairs in Westminster.

My current role involves measurement and evaluation of communications across Government so that tax payer’s money is spent wisely, communications makes a difference and we deliver modern, value for money communications.

Aaron C. Radelet

Vice President, Global Communications, Hilton Worldwide

For the last six years, Aaron has led Hilton Worldwide’s Global Communications team, evolving the function from the ground up into a highly-efficient, strategic operation that is known for exceptional results. In 2015, the team was recognized as a finalist for the Best Global In-house Team in the PR Week Global Awards. He oversees communications (executive, internal, external and digital) at the corporate level, working collaboratively across the company to protect and promote Hilton’s reputation as the industry leader. The team’s accomplishments include Hilton’s IPO, which was widely acknowledged as one of the best communications rollouts in New York Stock Exchange history.

Aaron has extensive experience directing successful communications initiatives at Fortune 100 companies. At Sprint Nextel, he managed public relations for mobile entertainment applications, partnering with the top movie studios, TV networks and music labels. He also led major campaigns for products such as International Direct Connect and the largest sports sponsorship ever, the NASCAR Nextel Cup. At AOL Time Warner, he outperformed goals during global launches for AOL 8.0, AOL for Mac OS X and other services. He began his career at Shandwick International with clients that included The White House, GM, Ford and Northwest Airlines. He was also the principal spokesperson for MicroStrategy, a high-profile software developer in the Washington, D.C. region with several international offices.

Anil Ranchod

Deputy Director Public Relations & Communications, The Stroke Association

Anil Ranchod is the creator of the UK stroke awareness month, Make May Purple for stroke (formerly known as Action on Stroke Month). An experienced communications specialist with over 23 years in charities, 13 in PR & media relations, Anil leads and delivers the charity’s cross-functional, integrated, communications-led campaigns.

He also manages the Stroke Association’s PR & media, social media and celebrity functions.

Dominic Redfearn

Global Brand and Communications Director, DIAGEO

Dominic Redfearn is the Global Brand and Communications Director for DIAGEO and is responsible for brand strategy, corporate and financial communications, employee engagement, issues and reputation management. Dominic began his career with Dow Jones and CNBC television, before moving into the agency world with Medialink, a US media and PR group. During nine years at the agency he ran creative, corporate and consultancy teams, advising clients on PR and content strategy and delivering numerous international corporate and consumer campaigns. In 2007 he went in-house with DIAGEO taking on roles in both Corporate Relations and Global Marketing, including as Global Media and Content Director, leading the company’s approach to content and communications across corporate and consumer brands. In 2014, as Global Brand DIAGEO Director, he developed an integrated corporate brand and reputation strategy for the company and now leads the combined global brand and communications group.

Kevin Read

Bell Pottinger, Chairman and Partner - Corporate, Brand, Digital, Consumer and Design  

Kevin has more than 25 years’ communications experience of global brands and from sectors including finance, food and drink, energy, professional services, telecoms and international NGOs. He provides leadership coaching and strategic advice to senior business leaders and advises on major change programmes within organisations. He is a fellow of the RSA and CIPR.

David Rockland

Partner and CEO, Ketchum Global Research and Analytics

Dr. David Rockland leads Ketchum’s research, measurement, analytics and insights services. In addition, he is CEO for Ketchum Change, the firm’s change communications consulting enterprise. He manages approximately 160 people across the two business units in about 20 offices globally. He also formed Ketchum Interactive, now known as Ketchum Digital.

David took over as international Chair of AMEC in January after serving on the Board and being inaugural chair of AMEC’s North American Chapter. He led the development and implementation of the first-ever industry standards for PR measurement in 2010, the Barcelona Principles, as well as the setting of a 2020 agenda for measurement and evaluation of communication. In part for that effort, he was inducted into the PRNews Measurement Hall of Fame in April, 2012. He regularly lectures at various conferences and other events around the world about the Barcelona Principles and other aspects of communications measurement, and writes a monthly column on measurement for the Public Relations Society of America. He is an emeritus member of the IPR Commission on PR Measurement and Evaluation, and was its Chairman for 2007 and 2008.

Prior to joining Ketchum, David was Senior Vice President and Managing Director for Roper Starch Worldwide where he managed the company’s environmental and public relations practice areas. David previously owned his own firm, The Rockland Group, specialized in environmental issues management and marketing, which he sold to Roper Starch in 1998. Clients included the National Cattlemen’s Beef Association, BHP Copper, International Association of Fish and Wildlife Agencies, and Public Lands Foundation. He has also held the top corporate communications role at two large global corporations.

Arturo Romboli

Strategic Planning Specialist, Division of Communication UNICEF HQ (New York)

Arturo is responsible for organizational and strategic planning for the Division of Communication (DOC), UNICEF HQ in New York. The United Nations Children’s Fund (UNICEF) provides long-term humanitarian and developmental assistance to children and mothers in developing countries. In his position, Arturo coordinates demand management for communication support and oversees monitoring and evaluation of various initiatives. Arturo is currently involved in the development of a Global Communication Strategy for UNICEF that includes the implementation of a global integrated media monitoring and impact analysis programme.

Prior to join the Office of the Director, Arturo co-led the Social and Civic Media team in the Digital Section. In that position he contributed to conceptualizing, designing and executing social media and civic engagement initiatives for UNICEF’s key audiences.

Khali Sakkas

Executive Director, Insights & Research, iSentia

Khali joined iSentia in 2003 as a media analyst. She has provided media analysis and insight to corporate and government clients across the Asia Pacific for over 10 years. Khali now leads the Insights team in Australia, a team dedicated to demonstrating success for their clients and providing actionable insight. Khali is a graduate of Communications from Charles Sturt University and in 2008, won the company’s global “best of the best” award.

Khali successfully completed the AMEC International Certificate in Measurement and Evaluation in 2014. She is passionate about Insights and has presented at the Walkley Foundation’s Public Affairs Conference 2013 and at the PRIA National Conference 2014.  Khali is a member of the AMEC Asia Pacific Chapter Leadership Team, a group committed to measurement and evaluation best practice.

Jeroen Scholten

Founder & Managing Director, Publistat

Jeroen is founder and managing director of Publistat. After his master’s in Political Science, he worked as a PR-consultant for several years. In 2000, he started the company out of frustration at the lack of a fact-based approach in PR. At that time Publistat was the first media research company in the Netherlands. Now more than 30 analysts work at Publistat, which is widely recognised as the most reliable media monitoring and research company in the Netherlands. Jeroen likes to work for demanding clients such as Heineken, ING, the European Parliament, the Dutch Government. Jeroen has personally advised many organisations including blue chip companies and government ministries. It is his personal, as well as the company’s ambition, to make PR as respected as other corporate disciplines. Jeroen makes a strong case for this ambition, as member of the Advisory Board of Logeion, the Dutch association of communication professionals and within AMEC, as a member of the European Chapter and Membership Committee.

Diane Scott

Director Media & Corporate Affairs, Visa Europe

Diane Scott is Director Media & Corporate Affairs for Visa Europe.  In this role Diane is responsible for building understanding of and trust in the Visa Europe organisation through the media and a broad range of government and other influential stakeholders across 37 markets.

Diane joined Visa Europe 20-years ago as a Brand Executive and has since held a number of different roles, from leading the brand management team, to setting up and managing the consumer planning and research function.  She has a broad range of communications experience in advertising, brand, B2B communications, CSR, internal communications, issues management, media relations, public affairs and reputation management.

Diane started her career working in the public sector delivering national health promotion campaigns.  She holds a BSc in Biochemistry from Liverpool University.

Chris Shaw

Exec Chairman, Commetric and Partner, CommEq Asset Management

For twenty years Chris has worked with Christofer Solheim, a Norwegian data scientist, to bring new approaches to web communications and media analytics.  Together they have co-founded a series of ventures, including a web agency that was sold to the Omnicom group,  an analytics software company that was sold to Dow Jones Inc.,  and their current ventures include Commetric, a media analytics firm and CommEq, a quantitative asset manager.   Chris holds an MSc from City and a BA from Leicester and lives with his family in the UK and France.

Phil Sherrell

Partner, Bird & Bird

Phil is a partner at international law firm Bird & Bird, specialising in Intellectual Property and Media law.

Phil heads Bird & Bird’s international Media, Entertainment and Sport sector and has a particular focus on the publishing and music industries, where he advises on all aspects of IP licensing and litigation.  He has acted for licensees in a number of Copyright Tribunal references in the UK in relation to the collective licensing of newspaper and music content, including the Meltwater dispute which led ultimately to the CJEU decision in PRCA v Newspaper Licensing Agency.  He also advises a wide range of clients on other copyright law issues, including content creators, intermediaries and digital service providers.

Phil is the Contributing Editor to the International Comparative Legal Guide to Copyright, and sits on the Copyright and Technology Working Group of the British Copyright Council.

Eileen Sheil

Executive Director of Corporate Communications for the Cleveland Clinic

Eileen M. Sheil, MPA is the Executive Director of Corporate Communications for the Cleveland Clinic, one of the largest academic medical centers in the United States. Sheil oversees internal and external strategic communications, crisis and issues management, media relations and serves as the chief spokesperson for the health system locally, nationally, and internationally.

Sheil’s expertise is in crisis communications and is a part of the executive leadership team. She is intimately involved in protecting and promoting the reputation of the Cleveland Clinic and highlighting the clinical, institutional, and business priorities of the organization. She also serves as a voting member of the Innovation Management & Conflict of Interest Committee.

In 2009, President Barack Obama visited the Cleveland Clinic, Sheil and her team developed an aggressive media strategy that positioned the organization as a model of healthcare for future. Those efforts and in-depth coverage brought the Clinic into an international spotlight and gained the health system the most extensive media coverage in its history.  To this day, Cleveland Clinic continues to be a strong media source for healthcare thought leadership.

Cleveland Clinic also gained international attention when it announced the first near-total face transplant in the nation and the most complex at the time in the world. In addition, media coverage obtained by the Corporate Communications Office is the leading source of national awareness to the general public and a key factor in driving patient volume to the hospital.  In November 2014, through a grant by the Department of Defense, Cleveland Clinic completed its second face transplant.

As Ohio’s second largest employer with approximately 50,000 employees across Northeast Ohio, Florida, Nevada, Canada, and Abu Dhabi in the United Arab Emirates, the communication team is also responsible for employee and physician communication that drives employee engagement, behavioral and cultural changes, and leadership communication down to the frontline employees.

Sheil has worked in communications for 25 years, with the vast majority of it in healthcare. She has extensive experience in health policy, crisis communication and issues management. Prior to coming to the Cleveland Clinic, she worked in Ohio for Kaiser Permanente.

She earned her bachelor’s degree in journalism from Ohio University and a master’s degree in public administration from Cleveland State University.

Sheil is also a guest columnist for PR Week’s online publication and is a faculty member of the Cleveland Clinic Sampson Global Leadership Academy that attracts executive participants from countries across the globe. She also is a member of the Arthur Page Society and a member of the non-profit group of the International Association of Measurement and Evaluation of Communication (AMEC).

Eileen and her husband, Bill, an attorney and investigative journalist, have two children and live in a suburb of Cleveland, Ohio.

Aseem Sood

Chief Executive Officer and Director Impact Research & Measurement Pvt. Ltd.

Aseem Sood is a technology enthusiast. He loves to evaluate and apply technology solutions to solve business problems. He believes that companies offering news analysis services can help PR professionals demonstrate the importance/ attention that communication, as a function, deserves in the corporate boardroom.

Aseem is currently the Chief Executive Officer at Impact Research & Measurement Pvt. Ltd. He is also a Director at The International Association of Measurement and Evaluation of Communication, UK (AMEC). He also plays the role of Vice President in the Executive Committee of International Association – FIBEP. Prior to Impact, Aseem worked with McKinsey & Co. as an analyst. At McKinsey he worked with clients in Europe, US and China, helping them improve their operations’ effectivesness in the domain of purchasing and supply management. He also worked in McKinsey & Co.’s Business Technolgy Office (BTO) practice, a special initiative of McKinsey & Co. that offers technolgy consulting services. Aseem started his career as a PR professional, helping clients plan and execute their external communication programmes.

Mark Stephenson

Head of Brand, Communication & Digital, Philips North America

Mark Stephenson was named to his position as Head of Brand, Communications & Digital at Philips North America in February 2011.  He has overall responsibility for developing and implementing programs that enhance the brand and reputation of the company.  Mark directs a team that has responsibility for managing all external outreach programs to the media, influencers and key stakeholders throughout the region, as well as managing all internal communications related to employees, including HR policies and programs.  He also leads the Philips Cares program, a social responsibility initiative that supports employee volunteerism and charitable giving within the U.S. and Canada.

Mark has over 25 years experience in political affairs, government affairs, brand and corporate communications.  He has led corporate communications teams for Fortune 100 companies in such diverse industries as healthcare, chemicals, steel, financial services and technology.  He is the recipient of the prestigious David Ogilvy Award for creating a best-in-class international brand campaign that had measurable business returns.

Prior to his corporate experience, Mark served as a presidential appointee to Ronald Reagan and George H. W. Bush in various communications roles including Assistant Secretary of Communications at the Department of the Interior in Washington, D.C.  At the invitation of President William J. Clinton, Mark served as communications counselor to the then newly democratically-elected government in Romania, including the Office of the President and leaders in Parliament.

Jeremy Thompson

Managing Director, Cision EMEA

Jeremy Thompson is Managing Director of Cision EMEA, having sold Gorkana Group to Cision in 2014.

He originally became Managing Director of Durrants and led his team through three acquisitions to create Gorkana Group, where he served as CEO from 2011 to 2014. Jeremy began his career in the information industry at Thomson Reuters, followed by a stint at PR Newswire before getting into the media intelligence sector.

Jeremy is chairman of the industry trade association, AMEC (International Association for the Measurement & Evaluation of Communication), and has served on their board since 2009.

Francois van Dyk

Head: Operations Ornico

Francois van Dyk heads up Operations at Ornico, the Pan-African Brand Intelligence research company. He studied and taught public relations in the early 1990’s and worked in some challenging corporate communications environments during South Africa’s transition to a democracy.

Being passionate about the advertising, journalism and public relations fields, he grabbed the opportunity to join Ornico in 2002 where he now oversees all advertising, editorial and social media monitoring and analysis functions. He is closely involved in Ornico’s African expansion to establish media measurement standards.

A closet journalist, he regularly contributes articles to both South African and Kenyan media where he discusses issues ranging from public relations, marketing and measurement trends through to company values, recruitment and corporate social responsibility.

He has also been a speaker on PR measurement and marketing at events in the Netherlands, South Africa, Namibia, Botswana and Kenya.

Besides his daughter being his most favourite thing in the world, he also loves backpacking and playing the bass.
Twitter: @sbalie
+27 11 884 5041

Thomas Vejlemand

CEO, Infomedia

Thomas Vejlemand is CEO of Infomedia, a leading Danish and Nordic Media Monitoring Company including 200 employees. Thomas is having a role of transforming Infomedia from having a main focus on media monitoring to provide it´s customers with value add services including analytical and inteliigence services. Thomas has a background from management consultancy and was CEO and partner for 15 years in two of the largest Nordic digital agencies. Thomas plays an active role as board member for tech start ups and medium sized companies.

Gilles Vercken

Partner, Gilles Vercken

Gilles Vercken first practiced as in-house counsel (SACEM/SDRM – SACD – CANAL PLUS), then as legal expert attached to the European Commission (for intellectual property and digital issues) and as general secretary of Art 3000, first digital artistic network in France.

In 1995, Gilles Vercken founded his own Law Firm and then joined a well-known international law firm in 2002 (Denton Wilde Sapte), where he headed the Technology Media Telecommunications department for three years.

Founded in 2005, Gilles Vercken Law Firm is essentially dedicated to intellectual property law, information technology law and media law and deals with all questions linked to new technologies. In collaboration with the well-known Law Professor, Valérie-Laure Benabou, a structured team of four lawyers is at its clients’ service: well-known international media groups, small and medium sized firms, local government, and institutions.

Gilles Vercken participates actively in the thought and action about the future of law and digital: articles, conferences, committees, legal opinions for competent authorities.

Gilles Vercken is also member of several professional associations: the European network of legal experts Trans Europe Experts, IAEL (International Association of Entertainment Lawyers), AFPIDA – ALAI French group –  (French Association for the International Protection of Author’s Rights), APRAM (Association of the Practitioners of Trademark and Design Law) etc.

Gilles Vercken is also Lecturer in nine IP or TMT Masters Degrees in Law.

Andy West

Chief Development Officer, Hotwire PR

Andy is Chief Development Officer at Hotwire PR, the global integrated communications agency. Based in London, Andy oversees all of the agency’s sales and marketing efforts in its 10 offices across Europe, the US and ANZ. Andy also coordinates Hotwire’s growing family of partner agencies which combine to provide a truly global footprint for its roster of technology and technology related clients. A passionate measurement advocate with 30 years in the PR industry, Andy leads Hotwire’s ongoing commitment to ensuring evaluation and insight is at the heart of every client engagement.

Linda Xu

Head of Research & Consulting, Kantar Media CIC

Linda has almost 20 years consumer research experience in  both Mainland China and US. With experience in advanced analytics and modeling, Linda used different research tools to help both multinational and local clients in categories include FMCG, Telco, Travel, Automotive, and Healthcare.

Prior to joining CIC, Linda lead the custom research team of Consumer Goods and Retail sector at GfK Shanghai office and the Non-FMCG modeling team of the analytic consulting department at Nielsen China. In US, Linda has  worked for BBDO, National Regulatory Research Institute (NRRI), and online research agencies.

Linda received her Doctor’s degree from The Ohio State University in US. She studied communication with focus on public opinion research and market research methodology.