What does smart measurement look like on the cutting edges of creativity in communications? We will hear from an international panel who deal in communications measurement as it impacts and NATO’s national defence mission; share price volatility; the unique e-commerce environment flourishing on Chinese social media platforms; video content marketing, and launching luxury fashion collections.
Moderator: Marion McDonald, Managing Director, Strategy & Measurement, Asia Pacific Region, Ogilvy Public Relations
Alison Levy, SVP, Strategic Development, Launchmetrics
Steven Mehringer, Head, Communication Technologies Section, NATO Headquarters – “Online and On-The-Air: NATO’s Digital Outreach”
Giles Palmer, CEO, Brandwatch.
Chris Shaw, Director, Commetric and CommEq Asset Management – A way to discover the stories that drive the equity markets and matter to their business.
Linda Xu, Head of Research & Consulting, Kantar Media CIC – How China uses social media measurement differently.